The Story Behind Omni Home Ideas
How One Phone Call Changed Everything
Hi, I’m Brad Smith, and this is the story of why Omni Home Ideas exists.
Most businesses start with a business plan or market research. Ours started with a phone call from a desperate homeowner who had spent $15,000 on a kitchen renovation and was in tears because she hated walking into her own home.
That conversation—and the transformation that followed—taught me something profound: Home isn’t just where you live. It’s where your life happens. And when your space doesn’t work for your life, everything else suffers.
Our origin story: The kitchen that changed everything
The three-hour conversation that changed everything
Something about Sarah’s desperation struck me deeply. Instead of offering sympathy and hanging up, I found myself asking detailed questions:
- How did she and her family actually use the kitchen?
- What was her morning routine with two young kids?
- Where were the traffic flow problems?
- What had the contractor actually changed?
- How did the lighting affect her mood and functionality?
Three hours later, I had walked her through a complete redesign approach that would cost less than $3,000 to implement—a fraction of what she’d already spent.
“Brad, you saved my kitchen. You saved my mornings. You gave me back the heart of my home. My kids actually want to help cook now because everything makes sense. You didn’t just redesign our space—you gave us back our family time.”
That’s when I realized that interior design wasn’t just about making spaces look pretty. It was about understanding how people actually live and creating spaces that improve their daily lives.
But I also knew that intuition wasn’t enough. If I was going to help people transform their most important spaces—their homes—I needed formal training, proper credentials, and a deep understanding of design principles.
So I made a decision that would define the next chapter of my life: I applied to Pratt Institute’s Master’s program in Interior Design while simultaneously planning to start Omni Home Ideas.
How we built Omni Home Ideas from the ground up
Starting a design company with no industry connections, no portfolio, and no reputation is humbling. Here’s the honest story of how we built Omni Home Ideas into a trusted authority in home design.
The early struggles nobody talks about
In 2017, fresh out of Pratt Institute with my Master’s degree, I faced the same challenge every new business owner encounters: nobody knows who you are, and nobody trusts you with their most important investment.
My first year was a masterclass in humility:
- 200+ coffee meetings with contractors, real estate agents, and potential clients—most leading nowhere
- Every networking event in Dallas—chamber of commerce, business meetups, industry conferences
- Cold outreach to 500+ homeowners—with a response rate of less than 2%
- Three months without a single client—questioning whether I’d made the right career choice
Growing the team and expanding our impact
By 2019, word-of-mouth referrals had created more demand than I could handle alone. That’s when I brought on Jenifer Holmes as Lead Interior Designer.
Jenifer brought complementary skills:
- Residential design expertise with a focus on family-friendly spaces
- Exceptional color and texture coordination skills
- Client relationship management that ensures every project runs smoothly
- Sustainable design knowledge for eco-conscious clients
Our growth timeline:
2017 – Foundation Year
First 25 projects, establishing our process and reputation
2018 – Breakthrough Year
Viral content strategy, 50+ projects, first media coverage
2019 – Expansion Year
Added Jenifer, 75+ projects, commercial work begins
2020-2021 – Pandemic Pivot
Virtual consultations, home office specialization, 100+ projects
2022-2025 – Authority Building
Major media features, 352+ projects, industry recognition
Our unique approach to interior design
After working with hundreds of clients and completing over 352 projects, we’ve developed an approach that’s different from traditional interior design firms.
Meet our expert team
Our team combines formal education, professional certifications, and real-world experience to provide trustworthy, expert guidance.
Brad “Omni” Smith
Founder, CEO & Lead Interior Designer
Founded Omni Home Ideas in 2017 with a mission to make exceptional design accessible to everyone. Specializes in budget-conscious solutions that maximize impact.
Jenifer Holmes
Lead Interior Designer & Design Coordinator
Joined in 2019 bringing exceptional color coordination skills and expertise in family-friendly spaces. Creates beautiful, practical solutions for real living.
Peter Beers
Remembered Always
We honor Peter’s memory and his dedication to creating beautiful, functional spaces. His contributions to our team and the design community continue to inspire our work.
Honor His MemoryOur proven 7-step process
Every project follows our systematic approach that ensures nothing gets overlooked and every client receives consistent, professional results.
Our editorial standards and review process
At Omni Home Ideas, we don’t just design spaces—we also provide trusted guidance through our comprehensive content. Here’s how we ensure every recommendation meets our rigorous standards:
Hands-On Testing
Every product personally tested in real-world conditions and evaluated over time.
Expert Research
Thorough verification using industry resources and professional networks.
Client Feedback Integration
Real-world experiences from families using our recommendations refine our advice.
Professional Peer Review
Multiple expert reviews ensure accuracy and completeness before publication.
Our Editorial Commitment
We only recommend products, techniques, and services that we genuinely endorse based on our professional experience and rigorous testing. Quality Promise: If any of our recommendations don’t meet your expectations, we’ll work with you to find a solution at no additional cost.
Industry recognition and media coverage
Our expertise and innovative approaches have been recognized by leading publications in the home improvement and interior design industry.
The Spruce
15M+ monthly readersDesigner Tips for a Stylish Pet-Friendly Space
Brad’s expertise in creating functional, beautiful spaces that work for families with pets.
Real Simple
12M+ monthly readersHow to Furnish a Home for the First Time
Our budget-conscious approach highlighted as expert resource for first-time homeowners.
Family Handyman
8M+ monthly readersHouse Journal Expert Contributor
Regular contributions providing expert advice on home improvement and design integration.
Apartment Therapy
25M+ monthly readersClean Kitchen Habits Expert Guide
Brad’s systematic approach to kitchen organization featured as expert guidance.
How to work with us
Ready to transform your space? We offer several ways to work with us, depending on your needs, budget, and timeline.
Complete Design Service
Most PopularFull-service interior design from concept through completion. Perfect for major renovations, new construction, or complete room makeovers.
- Complete 7-step design process
- 3D renderings and floor plans
- Material and furniture selection
- Project management and coordination
- Final styling and accessory placement
Timeline: 6-16 weeks
Investment: Starting at $5,000
Design Consultation
Great for DIYersProfessional guidance and detailed plan that you can implement yourself or with your own contractors.
- 2-hour in-home consultation
- Written design recommendations
- Product and material suggestions with sources
- Layout optimization and space planning
- 30-day email support
Timeline: 1-2 weeks
Investment: $500-$1,200
Virtual Design Service
Remote FriendlyComplete design service delivered remotely, perfect for clients outside the Dallas area or those who prefer virtual collaboration.
- Virtual consultation and space assessment
- Custom design plan with 3D renderings
- Detailed shopping lists with direct links
- Step-by-step implementation guide
- Ongoing support via video calls
Timeline: 3-6 weeks
Investment: Starting at $2,500
Contact & business information
Omni Home Ideas
Professional Interior Design & Home Improvement Guidance
Address
2807 Allen St
Dallas, TX 75204
Phone
Mon-Fri: 9 AM – 6 PM CSTHours
Mon-Fri: 9 AM – 6 PM
Sat: 10 AM – 4 PM
Sun: Closed
Our Promise
If our initial consultation doesn’t provide you with at least three actionable ideas to improve your space, we’ll refund your consultation fee completely.
